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February 25, 2005

Impression Spam A Problem For Google Ads?

Earlier this month, our Disabling Google Ads With Bots? post looked at the idea in an article that automation might be used to help disable Google ads by generating lots of impressions but no clicks. Why bother with "impression spam" or "impression fraud?" The idea is that it could get your competitors kicked out for a short-period of time, letting you buy ads at a cut rate.

Impression Spam Worries Google Advertisers from ClickZ picks up the idea anew with a few quotes, mainly focusing on one marketer seeing this a problem. Google says it really isn't much of one. I've never really heard it coming up as much of one either from marketers I've spoken with. Usually, the reverse is true -- they're upset ads get disabled for important terms simply because the terms aren't searched on much.

Have you experienced it? Join our forum thread on the topic, Impression Spam Worries Google Advertisers.

Posted by Danny Sullivan at February 25, 2005 3:54 PM

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