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February 15, 2005

Paid Search Fastest Growing Media Channel in the UK

I came across an article on the Revolution web site, Online adspend increases by 53% in paid search boom, with some new numbers about search engine advertising in the UK.

Online advertising spend is up 52% year on year to £507m while paid-for searches have become the fastest growing media channel, according to a report by Starcom UK. The media planning and buying agency also revealed that paid-for searches on Google, Yahoo! and MSN are becoming the fastest growing media channel...Display advertising still accounts for the largest proportion of online adspend at 46%, although paid search now accounts for 32%. Classified advertising accounts for 12% and acquisition e-mails make up the final 10%.

Posted by Gary Price at February 15, 2005 10:29 AM

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