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February 11, 2005

Did-It Nabs Ask Jeeves/MaxOnline Exec

Did-it Hires New CEO Away from Ask Jeeves from ClickZ covers SEM firm Did-It getting a new CEO, courtesy of a steal from Ask Jeeves. Specifically, Wise comes from the MaxOnline advertising unit Ask Jeeves acquired last year.

A sign of bigger things to come for Did-It. Lee says there's no plans to be acquired yet (but go on, make Kevin an offer!). Biggest SEM steal from search firm to date probably remains WSPS nabbing the former Overture Europe president Nick Hynes last year.

I can't resist sharing my own MaxOnline story. Did you know I used to be the general manager of the company? Yep, danny@maxonline.com was my email. The company was Maximized Online, with maxonline.com our domain name. The company folded and in a great bit of irony, the domain name moved to MaxOnline which Ask Jeeves now owns.

Posted by Danny Sullivan at February 11, 2005 7:50 AM

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