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February 3, 2005

SEM Firms Get Specialized

What to do when search marketing firms seem a dime a dozen? Specialize. Over a year ago, we saw Local Launch dive to focus on local search. SEO PR has been out for even longer focusing on search as a public relations tool. Here's a recent example, from ClickZ: Icrossing Moves Beyond Search. The company is branching out into reputation management and monitoring.

Posted by Danny Sullivan at February 3, 2005 8:48 AM

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