January 28, 2005

Threats To Referrer Info & Workarounds To Loss

Referrer information is priceless to search marketers and others. It can help you understand exactly which search engines were used to reach your web site and even the exact terms used. Our forum thread Referral ID strings and referrer info, kicked off by member Ammon Johns (Black Knight), looks at how referrer tracking is getting harder as concerns over spyware begins to strip out standard information that browsers have provided long before spyware was a concern. What workarounds exist? Could the search engines themselves automatically append data to the name of a URL they send users, which would provide referrer information in another way? For more on referrer information, see this past article for SEW members, Keywords Used To Find Your Web Site.

Posted by Danny Sullivan at January 28, 2005 6:29 AM

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