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January 25, 2005

Fix The Terms First

Before you start fixing your HTML in a quest to improve search rankings, consider if you need to reassess the terms you are targeting. The same is true for tinkering with paid bids. Fredrick Marckini in Keywords: Speak Your Audience's Language from ClickZ argues that you might not be properly targeting the searcher.

Posted by Danny Sullivan at January 25, 2005 9:38 AM

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