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January 21, 2005

Yahoo & Reality TV Product Placement Deal

First Yahoo does Broadway, and now it does reality TV. The company will produce and sell ads for The Contender and The Apprentice, which in turn is getting Yahoo into the shows. You're Fired? Well, here's a taxi to take you away with a Yahoo HotJobs sign. Other Yahoo properties are going to be placed in the show, including Yahoo Search. More details from MediaPost, Yahoo!: You're Hired, and ClickZ: Yahoo Touts Success, Expansion of Mark Burnett Deal.

Posted by Danny Sullivan at January 21, 2005 2:11 PM

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