January 17, 2005

Tips On Google's One Ad Per Merchant Per Query Policy

In Dealing With Google's New Affiliate-Linking Policy from ClickZ, Kevin Lee looks at the changes Google is making to limit the number of ads that can show up per query for any one web site, either from the web site itself or through affiliates. He offers some tips for marketers and affiliates both, as well as pointing out that Overture has long had similar restrictions.

The past post from SEW, Google To Restrict Affiliate Ads, also provides an overview of the changes. Up Close On Google Affiliate Ad Changes article for Search Engine Watch members provides additional details, along with some illustrations and examples of how things are supposed to work, according to Google.

Postscript: Kevin Ryan over at iMediaConnection provides a similar look for marketers in Google on New Listing Guidelines.

Posted by Danny Sullivan at January 17, 2005 9:35 AM

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