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January 10, 2005

Yahoo! Launches Print and Online Ad Campagin

Yahoo will launch an online and print advertising campaign today (aimed at media buyers, ad agencies, etc) promoting their ability to target advertising to specific audiences and groups.

The campaign will run online in publications including WSJ.com, NYT.com, various advertising trades, and on the Yahoo! network. Print versions will also run in advertising trade magazines--but, said [Jerry] Shereshewsky, "the centerpiece of the campaign is online." Yahoo! declined to provide its budget for the media spend. Yahoo! plans to use domain targeting with the campaign, which will involve displaying ads to visitors coming from Internet protocol addresses of specific companies--including ad agencies, clients, and prospective clients.

More in the Media Post article: Yahoo! Plugs Targeting Power

Posted by Gary Price at January 10, 2005 10:45 AM

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