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December 3, 2004

Forbes.com Ends Embedded Ads

Remember all of the attention Forbes.com received a few months back when they decided to embed advertising hyperlinks into editorial content?

Ad Week reports that Forbes has decided to end the "experiment" and stop offering the embedded ad links.

"Forbes.com recently made a decision about the embedded ad initiative, which we experimented with this summer and into early fall," said Forbes.com president and chief executive Jim Spanfeller in a statement to Adweek. "While the general feedback was more positive than negative, our editorial staff was uncomfortable with the concept, and we therefore decided not to continue placing these ads in any staff-generated content at this point in time."

Posted by Gary Price at December 3, 2004 8:57 AM

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