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October 15, 2004
Customer Targeting In SEM
Kevin Lee looks at how customer segmentation can be applied to search engine marketing: Connect With Customer Segments in Search from ClickZ. Can you target those high-end "Barrys," busy mom "Jills" or those tech-savvy "Buzz" people? Understand how they search and you can.
Posted by Danny Sullivan at October 15, 2004 1:11 PM
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