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October 5, 2004
SEMPO Search Marketing Survey Opened
Last week, I complained that little is known about the size of the search marketing industry. Paid search spending, sure -- we've got some sense there. But money being spent directly with search marketing companies themselves, on both paid and natural listings? Who knows?
I also mentioned that one bright spot was planned research by SEMPO to survey the market. Now that survey's begun. Anyone is able to participate using the form now posted here: SEMPO Research Survey.
Results are planned for release later this year. More details on the survey can be found in this press release: SEMPO Launches Survey on the Size and Impact of Current SEM Activities and Spending.
Posted by Danny Sullivan at October 5, 2004 12:00 AM
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