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September 12, 2004
Survey: Consumers Want More Personalized Online Ads, But Don't Want Identities Known
Survey: Survey: Consumers Want More Personalized Online Ads, But Don't Want Identities Known
Source: Media Post
A study from the Ponemon Institute reports that personalized ads are fine with consumers only if advertisers do not gather enough info to personally identify them.
Posted by Gary Price at September 12, 2004 4:30 PM
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