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February 8, 2010
Dockers free pants Super Bowl ad tops Hot Searches on Google Trends
If you look at Hot Searches in Google Trends for Feb. 7, 2010, "dockers free pants" ranks #1, "dockers.com/freepants" ranks #2, "dockers super bowl ad" ranks #10, and "www.dockers.com/freepants" ranks #14.
Image by Getty Images via Daylife
Yes, yes, I know what the headlines on the sports pages say. But "Saints win Super Bowl" only ranks #19 in today's Hot Searches. Ranking #4 is "top super bowl commercials 2010" and ranked #12 is "usa today superbowl ad meter."
And still ranked at the top of the charts -- the morning after the big game -- were "dockers free pants" at #1 and "dockers.com/freepants" at #2.
So, I declare the winner of Super Bowl 2010 is ... "Men Without Pants."
The Men Without Pants ad makes a statement about modern masculinity, or lack thereof. The anti-anthem commercial dramatizes the ridiculous behavior of a group of men not wearing pants. These proud but childish men march through a field with purpose while singing "I Wear No Pants" and are interrupted with a notice to mankind: Calling all Men - its time to Wear the Pants. The takeaway of the ad is that men might see a glimmer of themselves in the pant-less parade and make the decision to Wear the Pants, both literally and figuratively.
Now, "CareerBuilder.com 2010 Big Game Commercial - Casual Friday :30" also featured people without pants. And "THE JOURNEY TO COMFORT" from Dove Men+Care also featured the "because you're a man" theme.
But, the chance to win khakis sacked those Super Bowl commercials. Dockers, you da man -- even if you do put your pants on one leg at a time.
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Posted by Greg Jarboe on February 8, 2010 10:38 AM
Comments
Ryan February 8, 2010 11:17 AM
Maybe it's the fashionista in me that recoils from the idea of scouting supermarket aisles while wearing my pajamas. pajamas http://usspost.com/dockers-free-pants-usspost-5226/
Susan February 8, 2010 12:06 PM
To be fair to the other ads -- it's a lot easier to sell people on something when it doesn't cost them a thing. More bizarre details: http://bit.ly/dockers-free-pants-superbowl
magnum February 9, 2010 1:26 PM
Noting the same thing with trending topics on Google.
Well done Dockers. Good to see creativity in the markeing game has not died.