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November 23, 2009
Google to Acquire Display Ad Optimization Startup, Teracent
Google has announced a new agreement to acquire Teracent, a San Mateo display advertising optimization startup. Teracent uses technology that chooses from thousands of elements and machine-learning algorithms to serve up ads in real-time.
Elements include tweaking colors, images, messaging, and products. Then the ads are targeted even more according to location, language, time of day, etc.
The acquisition is expected to be complete sometime this quarter. After that, Google plans to implement Teracent's technology to the Google Content Network and DoubleClick.
Posted by Nathania Johnson on November 23, 2009 2:00 PM
Comments
Daniel November 24, 2009 4:31 PM
A good and informative article.. How do you think yahoo will react? I found this article is also helpful Google snatched Teracent.