SES New York 2010, March 22-26
Subscribe to SearchDay, our free daily e-mail summarizing the day's Search Marketing News.
Recent Comments

« Google Updates AdWords Editor | Main | Go to SES Berlin or Chicago for (Over) Ten Authors Speaking »

November 13, 2009

Google Adds AdSense for Feeds, Feedburner Data to Analytics

If you use AdSense for Feeds or Google Feedburner to manage RSS feeds on your site - and you use Google Analytics - then you'll be glad to know Google is connecting the two. You'll be able to iew click data for your feeds services in Google Analytics.

Analytics will tag the Source as "Feedburner" and the Medium as either "feed" or "email" depending on how the feed item was sent out. Content will show the endpoint (i.e. Google Reader, Yahoo! Mail). Check for the data under "All Traffic Sources" and "Campaigns" views in Google Analytics.

Google Analytics gathers this data when item clicking is turned on in Feedburner. So you'll need to have that enabled for this to work - or not if you don't.

Advanced analytics users can also configure their Analytics tracking within their Feedburner settings.

Posted by Nathania Johnson on November 13, 2009 1:56 PM

  • Stumble It
  • Add to del.icio.us
  • Tweet it on Twitter


Comments

I think you mean view*. :)

Ikram Kurdi  November 13, 2009 5:25 PM

Finally, we are getting to the point with Federated Analytics. Perhaps this next year we can get closer to real-time federated analytics and optimization.

Thanks for the update. Cheers, Tim

TimReha  November 13, 2009 7:39 PM

Finally! I love the way Google keeps improvising things.

Anuradha  November 16, 2009 12:35 AM

This is wonderful news. Its good to see a big company continue to strive and make things better by reinvesting into their company its what sets Google apart from all of the others.

Blazing Articles - Submit your unique articles free  November 16, 2009 12:35 PM

Post a comment




Remember Me?

(you may use HTML tags for style)