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November 9, 2009
Google Acquires Mobile Advertising Provider AdMob
AdMob has been a major player in the mobile advertising world, really taking off when Apple enabled apps on their iPhone and iPod Touch devices. Google is gobbling up their competition mobile ad competition by acquiring AdMob.
"Mobile advertising has enormous potential as a marketing medium and while this industry is still in the early stages of development, AdMob has already made exceptional progress in a very short time," said Susan Wojcicki, Vice President of Product Management at Google. "AdMob is the quintessential Silicon Valley startup -- generating impressive year on year revenue growth -- and we're excited to welcome this talented team to Google."
As a result of the acquisition, Google expects the following:
- Better engagement for advertisers in their interactions with mobile users
- More effective monetization for publishers and developers
- More relevant ads and access to more content (supported by ads) for users
Google bought AdMob for $750 million. AdMob founder Omar Hamoui founded the company in 2006. This is quite a payoff for him, both monetarily and with regards to innovation in the industry.
"I think people underestimate how important ads have been to funding the development of innovative content on the Internet. Our goal all along at AdMob has been to make it possible for developers and publishers to bring their products and ideas to mobile with the same business model," said Hamoui. "We're proud of the progress we've made towards accomplishing this goal, and joining Google will only accelerate this process, ultimately leading to very real benefits for end users around the world. As publishers and developers generate more revenue from their mobile products, they will invest more, and their mobile offerings will become richer, more creative and more robust."
What do you think of this acquisition? Let us know by leaving a comment.
Posted by Nathania Johnson on November 9, 2009 2:16 PM
Comments
blackseauniversity November 9, 2009 4:47 PM
Well, this is pretty cool. I didn't have the slightest idea that the ads I were seeing on my iPhone came from one source. Admob is such a potential advertising firm that's when shaked-lightly could produce an extremely big (ROI) Return of Investment to BIG G
Will Admob be The New Adsense for Mobile? http://bit.ly/admob-the-new-adsense-for-mobile
You gotta love the timing of Google - having a recent release of Android powered Phones then buying this mobile-advertising firm.
peetee November 9, 2009 10:46 PM
Google seems to be much more focused on its advertising business that software.
Ahmad Barirani November 9, 2009 11:23 PM
I would highly recommend viewing the video article on the founder of ADMOB taken March 2008
---------
My mouth dropped when he showed realtime spend of $20.00 on a mobile campaign in 2 minutes. Reporting every 15 seconds. I think Google has made another steal of a great company.
AdMob CEO Omar Hamoui
The next Steve Jobs, Marc Andresson?
Searchengineman
searchengineman November 12, 2009 3:44 PM
this is pretty good
and i am glad to see that Google is gobbling up their competition mobile ad competition by acquiring AdMob.
Henry November 28, 2009 12:58 AM
Varna Tıp Üniversitesi kuruluş tarihi 1961 ytestılıdır.Üç fakülteden oluşan üniversitede,tercih isteğe bağlı olarak Tıp Fakültesi,Dişçilik Fakültesi ve Eczacılık Fakültesi eğitimi
verilmektedir.Kuruluşundan bu yana 8000′i Bulgar vatandaşı olmak üzere 45 ülkeden toplam 10 000 öğrenci yüksek öğrenim görüp mezun olmuştur.2008 yılına kadar eğitim dili sadece bulgarca olan Varna Tıp Üniversitesinde yoğun talep üzerine 2008 yılından itibaren ingilizce Tıp ve 2009 yılından itibaren ingilizce Dişçilik eğitim verilmeye başlanmıştır.Tıp eğitimini tamamlayan öğrenciler Avrupa Birliği Diploması (EUA) almakta ve istedikleri takdirde Avrupa’nın çeşitli yerlerinde görev yapabilmektedirler.Varna eczacılık fakültesi eğitimi Avrupa Birliğinden alınan 85/432/EEC ve 85/433/EEC kararlar neticesinde başlamıştır.Eğitim teorik ve pratik olarak verilmektedir (Eğitim süresi 5 yıldır.Lisans eğitimini tamamlayan öğrenciler profesyonel eczacılık haklarına sahip olurlar.)
Varna Tıp Fakültesinde okuyan altıncı (6.) sınıf öğrencileri isteğe bağlı olarak Türkiye de 3 üniversitede staj hakkı tanınmaktadır.Bunlar;
Bursa Uludağ Üniversitesi,Ankara Gazi Üniversitesi,Edirne Trakya Üniversitesi
(Öğrencinin Staj yaptığına dair belge üniversite onaylı olmalıdır.Devlet sınavları ve diploma için bu belgenin gösterilmesi zorunludur
blackseauniversity November 30, 2009 3:38 PM
Varna Tıp Üniversitesi kuruluş tarihi 1961 ytestılıdır.Üç fakülteden oluşan üniversitede,tercih isteğe bağlı olarak Tıp Fakültesi,Dişçilik Fakültesi ve Eczacılık Fakültesi eğitimi
verilmektedir.Kuruluşundan bu yana 8000′i Bulgar vatandaşı olmak üzere 45 ülkeden toplam 10 000 öğrenci yüksek öğrenim görüp mezun olmuştur