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November 3, 2009
Digging into Google Analytics for Mobile Applications
Last week, Google Analytics expanded to offer reporting features for mobile applications on the iPhone and Android. But how does it work for mobile applications (or parts of mobile apps) that don't render HTML pages?
Google says mobile app developers can tell Google Analytics what actions taken by users would trigger the analytics tracking. Google uses those triggers to determine views, session lengths, and bounce rates.
Developers can also use Event Tracking to track actions such as watching a video, clicking a button or conducting a download.
The data provided by Google Analytics for mobile apps can be highly useful for developers as they choose to enhance and update their apps over time. It can also inform future app development by helping developers meet customer needs and desires.
Check out this video on how online real estate brokerage Redfin used Google Analytics to track their mobile application.
Posted by Nathania Johnson on November 3, 2009 2:39 PM
Comments
The mobile websites are finally here when they get analytics tracking!
sioux city cars November 3, 2009 5:37 PM
Mobile Analytics.
Questions
A) Is event tracking the only way that Mobile Surfers will be seen. in an Analytics Account?
B) Best practices should a mobile analytics have its own analytics account?
C) Will the an analytics account show the operating system or platform of the phone being used? (or is this wishful thinking!)
Searchengineman
searchengineman November 4, 2009 12:59 PM
it is good analysis
what's more,it can also inform future app development by helping developers meet customer needs and desires.
good article
thanks for the sharing
Henry November 22, 2009 3:14 AM
