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October 23, 2009
46% of Local Searchers Visit Businesses In-Store
46% of local searchers make in-store visits, according to data released to eMarketer by TMP Directional Marketing and comScore. The number is up 12% over last year.
Meanwhile, for "general searches," 34% visited stores, but this was only up 1% over last year. Internet yellow pages searchers also came in at 34%, up from 29% last year. The overall average of searchers ending up in-store was 37%.
What local searchers are looking for are businesses that provide the products and services they're looking for. After they've found that, they look for address and location information and then a phone number.
Posted by Nathania Johnson on October 23, 2009 2:20 PM
Comments
Someone has been drinking the yellow pages kool-aide.
Where is the option to actually buy it online?
Uncle_Slam October 26, 2009 7:33 AM
