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October 14, 2009
YouTube Promoted Videos Available to Buy in AdWords, Expand to 7 More Countries
Advertisers with video content now have the option of buying Promoted Videos on YouTube with their AdWords account. Need incentive to buy? YouTube says clicks on Promoted Videos have increased 500% since January.
Additionally, YouTube is expanding the reach of Promoted Videos. Originally available only in the United States, Promoted Videos have been expanded to seven more countries: Canada, the U.K., France, Italy, Germany, Spain and the Netherlands.
Promoted Videos launched in November 2008, but were first named Sponsored Videos. The name change came in March 2009, and Call-to-Action overlays were added in July. A couple of weeks ago, Promoted Videos were added AdSense, part of the Google Content Network.
Posted by Nathania Johnson on October 14, 2009 12:20 PM
Comments
video production company January 23, 2010 2:13 PM
PPC YouTube promoted video ads are basically YouTube teaming up with Google’s AdSense like said in the article, and the idea of the ‘Promoted Video’ ads sound great. One thing to keep in mind though is to watch out for what ads end up on your site. Make sure to manage your site well so that related or unrelated ads that you would not want linked with your site stay off it. Other than that I am excited to see the ‘Promoted Video’ ads in the near future.