October 8, 2009

Tim,

What is your sense on how this works compared to Feng-Gui?

Just curious... with the new guidelines laid out by the FTC, you are required to disclose whether you were paid or given anything for free for promoting this company and their services.

So... were you?

Hi,

Just guessing...but the links are not affiliate links...they go directly to the site(s).

Seems like just... helpful news to SEW readers and visitors. I would say that no they are not.

IMHO

Peace,
Dan

___
Sokule

I have tried to sign up. but I don't have a priority access code. Does anyone know what it is?

Hi Roe,

I basically think the new FTC disclosure guidelines are an ill-though-out load of crap that are an unconstitutional restriction of free speech rights.

Regardless, the guidelines apply to blogger "endorsements" and "testimonials". Since I am not endorsing or saying "AttentionWizard is great", they do not apply. I am simply reporting about a news announcement that should be of interest to people in online marketing.

Be that as it may, SiteTuners and AttentionWizard are my companies (I am the CEO of SiteTuners as it clearly states in my profile: http://searchenginewatch.com/3629087 )

So there you have it - I hope that is enough disclosure for one day :-)

Ric P.,

Both are based on theories of computational attention.

Carey,

You do not need a priority access code. The review times are currently short - with most people getting an answer in 48 hours.

Pretty interesting i must say. In my opinion, this will be pretty much for the big companies as small SMB wont have that kind of traffic to justify this investment

SEO Singapore - I am not sure I understand your comment. There is no "investment" since anyone can access it for free. Also, it has nothing to with "traffic" - you just upload a screenshot of your landing page and get the heatmap back instantly.

Looks like a nice tool Tim, thanks for sharing. Also seems that you can't please all the people all the time, even with a nice free tool.

Adi,

Looking forward to your feedback on the tool.

Tim,

Thanks for this tool. I was fairly happy with the first screen capture I sent through.

Do you have plans to upgrade the algorithm over time or will this be static for awhile?

Hi Jeremy,

Enhancements to the algorithm are being worked on and are rolled out periodically to the public.

The claim of 75% accuracy - can we see the evidence?

Hi Hoover,

We will be publishing much more detiled supporting info after the private Beta is completed. We also welcome your experiences and examples. Please send us your original screenshot, AttentionWizard heatmap, and any eye or mouse tracking images. We plan to create a "user gallery" of these.

I uploaded the screen shot, but did not get any results.

On a side note, I watched your video on 7 deadly sins of landing pages and was really blown away. I have only been using Google for about 18 months, and the information you gave was just awesome.

Tim,

Love your podcasts and currently salivating over the AttentionWizrd tool. Having some problems uploading a file at the moment (FireFox and IE). Worked for me a couple weeks ago but now it fails to load the file, resulting in an error message. I checked naming, size (KB and dimension) restrictions and they are fine. Is your server have loading issues?

Thanks,
Greg Bogdan
www.twitter.com/GregBogdan

Tim,

Does the algorithm take into account white space? What I mean is if I have the same call to action in exactly the same space but in one I have more white space around it, will there be more of a hot spot? Also, if I have less information on a page can I expect a larger hot spot around then if I had the same call to action in the same place but with more text on the page (more distractions for the eye)?

Both these make sense to me but not sure if your algorithm takes this into account.

Finally, I am wondering if you have tested your algorithm with a number of live subjects and how the results compare.

This is a fantastic tool if it is truly accurate. Repeated tests and comparisons between multiple live subjects and this tool would be a nice proof point.

Thanks,
Greg Bogdan
www.twitter.com/GregBogdan

Hi Greg,

The algorithm does take white space into account because it looks for changes in color and contrast as key features. The placement of elements with more visual buffers around them will change the results on the AttentionWizard heatmap.

The algorithm is about 75% correlated with eye-tracking and mouse-tracking approaches. It is not meant to be a replace those technologies. But is is terrific for evaluating the visual balance of your page instantly. In addition, it can be used on mock-ups of in-progress designs and does not require the page to be live.