Subscribe to SearchDay, our free daily e-mail summarizing the day's Search Marketing News.

« IAB Report: Internet Advertising Down, Search Ads Up First Half 2009 | Main | Google Webmaster Central Offers New Feature to Manage Duplicate Content Issues »

October 6, 2009

Ask.com's New Deals Feature Highlights Bargains in a Tough Economy

The recession has people using coupons more than ever. SEW readers know that because we cover data on increased coupon usage. Now, there's another option for bargain-hunters.

Today, Ask.com launched a new feature for its web search called Ask Deals. It reduces the number of clicks that consumers typically employ to access online coupons and bargains. Ask uses 40 coupon feeds as well as indexing forums for breaking info on deals.

"In a tough economy and with the holidays approaching, Ask Deals arrives at just the right time for consumers as a one-stop shop for value. It's the answer our users are looking for, too, since searches for coupons on Ask.com have shot up almost 50 percent in 2009," said Scott Garell, President, Ask Networks.

Ask.com is incorporating their new Deals feature throughout their web search. If you type in a shopping search term, it will prompt you with search filters (see the right sidebar) that can help you find bargains.

asklaptopsearch100609.png

If you type in a search term that contains a deal-finding word, you'll notice deals at the top of the search results.

asklaptopsalesearch100609.png

Additionally, the main Deals page is a dynamic, full-fledged coupon portal with new deals featured everyday.

askdealsmain100609.png

What do you think of Ask Deals? Share your first impressions by leaving a comment below.

Posted by Nathania Johnson on October 6, 2009 2:22 AM

  • Stumble It
  • Add to del.icio.us
  • Tweet it on Twitter


Comments

I like the idea. It is a 3 months business and tons of traffic so nothing harm in trying something new here.

San Nayak  October 6, 2009 11:40 AM

Even though I'm in the United Kingdom, it looks like a really good idea and will be good to increase the overall traffic. It's definitely something that will be popular with a lot of internet users.

Oliver  October 6, 2009 12:21 PM

Post a comment




Remember Me?

(you may use HTML tags for style)