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October 2, 2009
AdSense Gets YouTube Promoted Videos and View-Through Conversion Reporting
There are a couple of Google AdSense updates you'll want to know about. First up, AdSense is getting Promoted Videos from YouTube. These video ad units will contain a thumbnail image plus three lines of text. They're available in the following formats:
- 300x250 Medium Rectangle
- 336x280 Large Rectangle
- 728x90 Leaderboard
- 250x250 Square
- 200x200 Small Square
Next up, AdSense is launching View-through conversion reporting. The feature shows conversions for ads that were seen but not clicked on in a 30-day window. For example, if a visitor sees your display ad but doesn't click - but then goes to your site and performs one of your conversion actions (purchase, signup, etc) within 30 days, that will show up on the report.
View-through reporting is tracked through the AdSense cookies and is only for display ads - not search or text ads. AdSense Conversion Tracking must be installed in order to use View-through reporting.
Posted by Nathania Johnson on October 2, 2009 2:00 PM
Comments
Nathania this is a little misleading - the tracking is done through AdWords for the Content Network that runs the AdSense ads.
Conversion is seen in AdWords and is a great touch - the 30 day cookie for ads seen but not clicked on is something we should be taking a big note on... it is a new addition to the arsenal that will become important for arguing the value of content advertising.
Aussiewebmaster October 4, 2009 9:18 AM
