« New Consumer Protection PSAs Appear in Bing Search Ads | Main | Google to Send Out 100,000 Wave Invites »
September 29, 2009
Yahoo! Launches Ads on Mobile Search for iPhone and Android
With mobile search on the rise, it's no surprise that search engines wish to monetize the traffic. Yahoo! today announced that they're adding search advertising to their mobile search for iPhones, iPod Touches and Android devices.
One ad appears at the top of the search results and two ads appear at the bottom. Take a look:
Noticeably missing from the announcement is the inclusion of Windows Mobile phones, a curious exclusion in the wake of the recently struck Microsoft-Yahoo! search deal.
Posted by Nathania Johnson on September 29, 2009 11:13 PM
Comments
From my understanding the new search ads are meant for high end devices with full HMTL browsing capabilities. The new ads showing on Android, iPhone, and iTouch devices are simply a mirror of desktop campaign ads.
Windows Mobile (WAP enabled) devices have been and are continued to be targeted through Yahoo's pre-exsisting mobile ad services.
Tim LaGrone October 7, 2009 4:29 PM
