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September 25, 2009
Google Finally Does the Local Content Thing with Place Pages
Google Maps has launched a new feature called Place Pages. It aggregates a bunch of content for a given search result and places it on a single page. So, if you do a search for a local establishment, you can see user reviews, a map and details about the business such as phone, address and hours.
Bing and Yahoo! already do the same thing with their local search results. Ask.com does something similar by incorporating Citysearch. Here's what Google's version looks like:
Posted by Nathania Johnson on September 25, 2009 1:58 PM
Comments
Chris September 25, 2009 3:33 PM
I checked on that and found the feature to be very helpful. Thanks.
Mike from Drop Ship September 26, 2009 8:45 AM
I firmly believe that this novelty is the result of fierce competition in the search engine market. Good thing for consumers, more specialization for SEO experts.
Ahmad Barirani September 26, 2009 4:57 PM
This is a very useful feature and a great resource to tap into.
Karl Foxley September 27, 2009 10:58 AM
To Chris. That's right on, the map listings visitors overall already have a much lower bounce rate historically in most verticals than any other source of site visitors. This could improve even further upon the visitor quality that does click through.
Tom October 7, 2009 11:32 AM
To me, their inclusion of so much more information on their Places pages means that there will be less traffic coming through to companies' websites; however, the traffic that does still click through will probably have a much lower bounce rate and in-fact be higher quality traffic overall!