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September 23, 2009

Bing Continues to Boom, At Google's Expense

The August 2009 search rankings by comScore are out and the news continues to be good for Bing. Microsoft sites grabbed an additional 0.4% share. Meanwhile, Google lost 0.1% share as did AOL, which is powered by Google search. Yahoo! and Ask.com remained steady.

This brings Bing's market share gains since launch to 1.3% and Google's loss since Bing's launch to 0.4%. (See July and June data for reference.)

comscoreaugust2009marketshare.png

Meanwhile, Bing experienced the biggest growth among the top 5 in search queries, at 7%, outpacing the percentage growth of overall searches as well.

comscoreaugust2009queries.png

Posted by Nathania Johnson on September 23, 2009 2:13 PM

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Comments

Your last sentence is redundant. The leader in growth percentage will always out pace the percentage growth of searches overall.

gil  September 23, 2009 4:06 PM

Microsoft puts the Bing in Binge

ark  September 23, 2009 4:26 PM

Gil, yes, true. I meant for my point to be that in August, the leader was Microsoft, which hasn't always been the case.

Anonymous  September 23, 2009 7:24 PM

Fabulous post. Bing will going to be the tough competitor.

zen  September 24, 2009 2:47 AM

this thing happends because BING is new!after a while everything will get back to normal!google number 1

byeloo  September 24, 2009 6:38 AM

While I can't deny that being the "new" and exciting product on the block is certainly a cause for increased usage (not to mention a huge $80 million blitz) I can't say that I can see things going back to how it was before Bing came to be. For one Bing is infinitely better than Live Search was so that gives it a huge boost.
Secondly, Microsoft has been very adamant about constantly tinkering with the new product to make it better for users. The only danger I could see coming is if Googles name recognition sparks an increase with the back-to-school season now in full swing.
For those interested in the search industry, go and check out www.eZanga.com and see how it preforms. The search game is more than just Google Bing and Yahoo and lots of lesser-known engines are making a push to reach the upper echelon.

WillC  September 24, 2009 3:34 PM

Bing will never take Google.

Tampa Bay Seo  September 24, 2009 6:10 PM

I think Bing is doing better than Google, because:
1) It is fresh -- we like fresh
2) "Type" searches (news, images, etc.) are on the center, on the left
3) A nice new picture in the background of the search window is nicer than plain white.
4) It seems not to be commercially oriented.
5) And, best of all, it doesn't send you right to WikiPedia - "Links for the Lazy Web Searcher"

Frank DiSalle  September 26, 2009 1:20 PM

...now we have to learn how to optimize for bing as well. To be honest, i'd prefer one search engine. It's like optimizing a website to different browsers... pain in the back.

I have to admit though, bing's image search is far better!

SEO Dan  September 30, 2009 9:42 AM

How is twitter search increasing it's market share?

carrental-in  September 30, 2009 9:45 AM

This is very interesting. To many engines to catch up with.

Bihar  September 30, 2009 11:28 AM

very interesting. Bing is catching up google.

Bruce Vafa DDS  October 1, 2009 4:03 AM

Bing takes the cake when using image search. No one can compare.

Tom  October 1, 2009 1:34 PM

While I'll agree that Bing is an improvement from Live Search, I hope they address the flooding of Directories in their search results. It' a similar problem taking place in Yahoo & Google which surprisingly they are allowing. Any searches where you use a "city" and a "service or product" 80% of the results are nothing but a bunch of different Directories. All of which have about the same information in them. I almost consider the Directories as spamming there are so many.

If I wanted a Directory, that's what my search terms would be for. Example: San Francisco Insurance.......... almost impossible for a local San Francico Insurance company's website to make top search rankings bacause the search results for those relevant keywords is 80% Directories. Not local San Francisco insurance company's websites. Same for almost any "city" + "service or product" type search.

I think the Search Engines are making a big mistake that will cost them by allowing Directories such a large dominance because in reality they are getting people to just start using Directories and not even bother using a search engine anymore.

Any comments?

Mark  October 1, 2009 7:10 PM

We’re a small Bay Area web design company that do fairly well Search Engine Optimization for our clients in Bing, Yahoo and a few others… but are frequently “lost” when it comes to Google. Most of our client sites don’t involve lots of backlinks which we’re now guessing is our main problem ranking in Google. Is it that Bing and others don't emphasize on backlinks as much as Google does? Strangely enough we have some sites that make first page search results in Google for reasons we can't even explain..... sites that have no valuable backlinks. Any thoughts on this?

Bay Area Web Design  October 9, 2009 12:56 PM

Lets see...
Using the data from the "core search report";
2% of 8783 is 176
7% of 1208 is 85

So just when do you think Bing will catch Google?

"Figures can't lie, but idiots can figure", to paraphrase the old saying.

Arfur  October 27, 2009 2:04 AM

Arfur, I don't think anyone is saying that Bing has caught up with Google. By the way, those core search numbers are in the millions, not hundreds or tens.

Nathania Johnson  October 27, 2009 2:28 PM

Hi Nathania,
The title of the post says "Bing Continues to Boom, At Google's Expense".

My point is that while Bing has grown by 80MM searches, Google grew by 211MM. Forget percentages of percentages, millions, hundreds or tens; the raw figures paint a clear picture. Google is still growing faster than Microsoft.

The title of your post would have been more accurate had it said "Despite some growth, Bing falls further behind Google".

I guess that wouldn't suit the spin though.

Arfur  October 27, 2009 4:55 PM

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