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September 10, 2009
Yahoo Adds New Features To PPC Reports
Yahoo just announced some new additions to their PPC reports including the ability to see what partners are sending you traffic.
Their help section details some of it here:
With the Ad Delivery Report you can view information about the URLs where your ads are being displayed. You can then use this information to help inform your decisions regarding which domains to block using the "Blocked Domains" feature.
The Ad Delivery Report allows you to view:
* a list of domains and specific URLs where your ads were displayed
* performance metrics for your campaigns in terms of impressions, clicks, cost, conversions, etc by URL (Analytics must be installed to track conversion data. Learn more about installing Analytics)
* information about how certain URLs are performing, potentially enabling you to make better decisions when using the Block Domains feature
Posted by Frank Watson on September 10, 2009 6:30 PM
Comments
This is one of the first times that Yahoo has a feature that Google does not. Interesting.
Michael September 11, 2009 1:05 PM
PPC is the revenue making business for Yahoo,it is good they add in more features to get better than Google
Mkad September 12, 2009 8:08 AM
To tell the truth I hate monopoly. I'd like that yahoo, bing and all other search engines t catch up with google. If they succeed to do, the market will know a super evolution.
Oussama Moursil September 12, 2009 11:48 PM
odd - "To tell the truth I hate monopoly." then you mention bing. do you know that bing = Microsoft?
none September 25, 2009 2:25 PM
Have to see both sides... would be nice for Google to have less volume so we had real alternate choices.
And yes Microsoft is also a hair away from a monopoly.
Aussiewebmaster September 26, 2009 9:28 AM
Yahoo's Ad Delivery Report is nice but you can only block 500 domains which is too low. You hit the maximum really fast and it seems to have different networks of fraudulent domains for all types of keyword niches. So it's far from being enough. The block domain feature is only available for YSM US/CAN/IT/ES/DE/FR. It should be possible to block bad domains in ALL YSM markets. YSM scandies market send 99.9% of fake clicks and there are no way to turn bad domains off. Not fair!
unlimited October 7, 2009 5:11 PM
