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September 4, 2009
How to Optimize for Bing
Over at the official Bing blog, Principal Group Program Manager Rajesh Srivastava is offering up some tips on how to conduct search engine optimization (SEO) for their engine.
Much of Srivastava's advice is your basic SEO tips that you would apply for Google or Yahoo! But for you beginners out there, drill these SEO principles into your head:
- Develop great, original content (including well-implemented keywords) directed toward your intended audience
- Use well-architected code in your webpages (including images and Sitemaps) so that users' web browsers and search engine crawlers can read the content you want indexed)
- Earn several, high-quality, authoritative inbound links
Bing has a Webmaster Center, similar to Google's Webmaster Central. Use it to help Bing index your site and improve your results even further. Here are tips for using Bing's Webmaster Center:
- Review the Bing official guidelines for successful indexing document for various recommendations on technical and content issues as well as known problems that can affect your site's rank
- Visit the Webmaster Center blog to keep up with the latest information from the team (you can even subscribe to our blog's RSS feed to automate this process)
- Register all of your websites with Bing Webmaster Center tools, where you can use our tools to see all sorts of data to your website pertinent to webmasters
- Participate in our Webmaster Center user forums to ask questions and provide us with feedback
What do you think of Bing's SEO tips? Do you have any to add? Let us know by leaving a comment.
Posted by Nathania Johnson on September 4, 2009 12:15 PM
Comments
Geeky Nerd September 4, 2009 8:01 PM
I don't think these tips are something new... I can't believe that there is someone in the blogosfere that don't know the content is king, the code is important and the links are fuel. Come on...
riccardo September 5, 2009 6:11 PM
In my opinion optimizing for Bing isn't that different from optimizing for Google. I have an article about it (see link), and the differences are fairly minor.
Udi Schlessinger September 6, 2009 3:36 AM
I have run a few tests where the only variable in SEO was social bookmarking and Bing ranked all six sites we tested higher than Google or Yahoo. We haven't done a broad enough test yet to have conclusive results obviously, but I am wondering if anyone else has tested something similar to this and what your results were?
Ryan Gledhill September 6, 2009 11:46 PM
There is no major difference optimising for Bing. As long as the content is good, the code is clean and there are plenty of inbound links it will perform good in any search engine.
Oliver September 7, 2009 9:02 AM
i think bing depend more in back link related to the topic not like Google which depend more in back links only and dosent care about that just only care about page rank of the link
mido September 7, 2009 1:31 PM
I'm not a big fan of Bing personally, but haven't really used it much. I find if you optimise well enough for Google, you should achieve decent listings in all of the other search engines, including Bing.
Kieron Hughes September 8, 2009 8:37 AM
I don't have a problem with Bing but it will surely take a very long time for Bing to come in the rac with Google
Jason October 14, 2009 5:34 PM
Concise and to the point...thanks for the tips.
Abhishek November 4, 2009 9:01 AM
Concise and to the point...thanks for the tips.
Abhishek November 4, 2009 9:04 AM
I believe Nathania Johnson, the writer of this article has created a few fake ids (Abhishek and Jason) to jump in and give good feedback when her article is so basic, brings nothing new and effectively only wastes time.
Mark Ling December 16, 2009 12:10 AM
Personally I like Bing. I use it mre than google.