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July 31, 2009
Google Removes Beta Label from New AdWords Interface
Recently, Google removed the "beta" label from a bunch of apps, including GMail. Now they're at it again. The new AdWords interface is the latest to say goodbye to beta.
If you haven't made the upgrade, you'll eventually be required to. But you can do so now, and here's what to expect when you do:
- Performance graphs: Quickly recognize trends in your account performance via custom graphs on every page
- Roll-up tabs: Identify top priorities by viewing and editing all keywords, placements or ads in an account on a single tab
- In-line editing: Make faster adjustments with single-click editing that doesn't require loading a separate page
- Networks tab: Improve performance on the content network by looking at site-level statistics and making changes directly from your reports
- Filters: View only the keywords, ads or other parts of your account that meet or miss the performance thresholds you specify
- Spreadsheet editing: Make efficient bulk edits to keyword lists by using spreadsheets directly in your account
- Location extensions: Make ads locally relevant by including business addresses with your ads
- Custom alerts: Flag real-time changes in key metrics to stay on top of trends in your performance and quickly take corrective action
Search marketers are already seeing improvements in their paid search efforts as a result of the new interface.
"The new AdWords interface has given us huge gains in efficiency," said
Alex Mann, CEO, ClickTime. "We're spending less time navigating the
system and more time making good decisions."
What do you think about the new interface? Let us know in the comments section below.
Posted by Nathania Johnson on July 31, 2009 1:28 PM
Comments
I absolutely hate it. Give me back my old interface!
Cliff July 31, 2009 3:57 PM
For any of us that have been using the AdWords Editor for longer than 2 years, the new interface is no big deal.
David Rothwell August 2, 2009 6:02 PM
there is still no option in the new interface to bulk edit settings for multiple campaigns...
one wonders why they still haven't implemented this feature; you have to switch back to the old interface to do this
HT August 3, 2009 6:25 AM
This seems to be the way the web is going, more graphics and therefore more bandwidth usage; for those users who don't work from an office with super fast connectivity - well its a slow process indeed.
But as David Rothwell notes above all this is irrelevant if you use the AdWords editor.
Recruiter August 4, 2009 3:55 AM
Did the custom alerts already come out of "beta"?
I don't see it in any of my accounts. Do you mind posting a screen-shot?
Erez August 5, 2009 10:28 AM
I hate the new interface its not as much user friendly as old interface was.
Hir August 6, 2009 1:14 AM
BOOO the New Adwords interface! It's worse than New Coke! We want Adwords Classic back! I'll update this if anything changes but for now BOOOOO! Isn't there anyone else out there that used this feature?! Why have you forsaken us Google?! BOOOOOOO!
David August 31, 2009 3:18 AM
I've hit a brick wall with the new Adwords interface. I'm no longer able to enter in unique destination URLs per keyword into the new Adwords Interface such as the following:
Band of Brothers Audiobook ** (URL for this audiobook)
Molecules of Emotion Audiobook ** (URL for this audiobook)
Benjamin Franklin Audiobook ** (URL for this audiobook)
ETC.
BOOO the New Adwords interface! It's worse than New Coke! We want Adwords Classic back! I'll update this if anything changes but for now BOOOOO! Isn't there anyone else out there that used this feature?! Why have you forsaken us Google?! Why must you prevent us from giving you advertising dollars?! BOOOOOOO!
David August 31, 2009 3:19 AM
I don't like the new interface at all. Neither does anyone I know. When are you going to switch back to the old one?
Anonymous September 26, 2009 7:45 PM
