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July 31, 2009
Yahoo! Updates UI on Local Search Results
Yahoo! has made some UI changes to their local search results. The update is centralized around the idea of reducing clicks.
When you're viewing a result, the links to Yahoo! Shortcut information (reviews, photos, etc.) now load the content directly on the page you're viewing.
Additionally, when you do a category local search on Yahoo!'s main search, a local section will pop up, enabling the Yahoo! Shortcut content to be accessed in the results page.
Raleigh must be in some kind of vortex, though, because I couldn't get this feature to work for my hometown. But I can get it to work for other cities of varying populations.
What do you think of Yahoo!'s local search updates? Let us know by leaving a comment.
Posted by Nathania Johnson on July 31, 2009 1:00 AM
Comments
Interesting info. Thanks much for posting it.
This doesn't look like a win/win, IMHO.
This is very nice for Yahoo, which keeps control of the customer.
Maybe not so nice for the site owner, which may not get a visitor to his site if the customer finds the info they asked for by staying on the Yahoo page.
This loss in traffic could be a real loss in revenue.
In addition, the opportunity to tell the customer about more than just their original query is lost if the customer never visits the site.
For instance, a retailer of cell phones who also sells MP4s may never get the chance to present the additional product line to a customer who only gets the cell phone info from the Yahoo page that resulted from his 'cell phone my hometown' query.
I wonder if others are going to see it like this.
Search Engine Optimization August 3, 2009 1:32 PM
