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July 27, 2009
PPC Click Fraud Rate Drops to 12.7% in Q2 2009
Click Forensics has released data regarding pay-per-click (PPC) fraud for the second quarter of 2009. The news is good. Not only is click fraud down from the first quarter of 2009, it's down year-over-year as well.
This year's second quarter click fraud rate came in at 12.7%, which is an almost 8% decrease from the first quarter, which was 13.8%
The second quarter of 2008 came in at 16.2.%, which means Q2 2009 came in 22% lower than the year prior.
Click fraud did increase from certain programs and sources.
"The increased diligence of online ad networks to detect and block invalid traffic sources has contributed to the decline in the overall click fraud rate this quarter," said Tom Cuthbert, president of Click Forensics. "However, increasingly sophisticated attacks, such as publisher collusion fraud, continue to be a concern. Ad networks should pay close attention to such threats in the coming months."
Publisher collusion fraud is when publishers use things like botnets to click on ads on their own sites to generate income. This happens to ads on unprotected networks.
What do you think of the click fraud data for Q2 2009? Drop us a comment and let us know.
Posted by Nathania Johnson on July 27, 2009 1:16 AM
Comments
The news is good? Sure, if you believe Click Forensics, but their click fraud data has always come with a caveat because of their relationships with some of the industry's biggest perpetrators of click fraud. Anchor Intelligence unveiled click fraud data as well for Q2 that had the industry rate 10 points higher than what Click Forensics did! How do we justify this??
http://ecommercejunkie.com/2009/07/27/click-fraud-data-discrepancies/
Scott July 28, 2009 10:45 AM
