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July 14, 2009
Branding, Online Reviews, and Word-of-Mouth Most Trusted Forms of Advertising, According to Nielsen
Nielsen is releasing data showing that recommendations from friends and family top the list of most trusted forms of advertising, with online reviews and branding topping the list as well.
Here's how ad trust has changed over the past two years:
But what is the reason for the change?
"The explosion in Consumer Generated Media over the last couple of years - we are now tracking over 100 million CGM sources - means consumers' reliance on word of mouth in the decision-making process, either from people they know or online consumers they don't, has increased significantly," says Jonathan Carson, President of Online, International, for the Nielsen Company."
You can read the entire report here (PDF).
What do you think is the cause for the shifts in ad trust? Share your opinion in the comments below?
Posted by Nathania Johnson on July 14, 2009 4:17 PM
Comments
Nigel Lamb July 15, 2009 10:25 AM
This article on Branding, Online Reviews, and Word-of-Mouth Most Trusted Forms of Advertising basically validates what our new company, WakeUpRoosters.com is trying to accomplish . As a consumer, I find that more and more I rely on recommendations from family and friends instead of other forms of advertising especially when selecting service provider companies. Glad to see that this is rated as top form of advertising!!
Mina Cowan January 24, 2010 5:38 PM
This article on Branding, Online Reviews, and Word-of-Mouth Most Trusted Forms of Advertising basically validates what our new company, WakeUpRoosters.com is trying to accomplish . As a consumer, I find that more and more I rely on recommendations from family and friends instead of other forms of advertising especially when selecting service provider companies. Glad to see that this is rated as top form of advertising!!
Mina Cowan January 24, 2010 5:39 PM
What an amazing testament to WakeUpRooster.com's philosophy that the best business recommendations come from those we know versus other forms of advertising.
Mina Cowan January 24, 2010 5:45 PM
Interesting to see brand website at no.3 This is the highest placed item that a business has a direct influence over. Just goes to show how important getting your website right, is.