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June 24, 2009
Bing's Best Match Spotlights Official Sites for Brands
If you conduct a search for a brand, you're most likely looking for the official site. Bing is separating the official sites out from the rest of the results for brands with a feature called Best Match.
Here's an example of a search for FIFA. Notice the search box included with the result plus deep links:
Best Match isn't perfect. It didn't recognize Caribou Coffee. Also, the "best match" for Keen was a psychic site, Keen.com. But what about Keen shoes? They were at the top of the organic results below. Perhaps there shouldn't be a "best match" for that keyword?
What do you think? Let us know in the comments below.
Posted by Nathania Johnson on June 24, 2009 1:40 PM
Comments
It looks like Bing is simply serving your search word or term up as a url and calling it best match.
Christian Anderson June 24, 2009 3:15 PM
This looks like it'll really clean up the SERPs, thanks Bing!
Different Solutions November 18, 2009 1:35 AM
