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June 18, 2009
AT&T Plans a Mashup of Yellow Pages and Social Networking for the Under-30 Set
Yellow Pages are a great source of income for AT&T - $1.3 billion in the first quarter of the year, to be exact. But according to Forbes, AT&T is planning a new kind of Yellow Pages designed specifically for a younger demographic.
It's no surprise really. The under-30 set probably didn't grow up using Yellow Pages. They're more familiar with "looking it up on the internet." They're also very familiar with social networking sites like Facebook.
As a result, social networking is going to be a component of the new Yellow Pages. They will be developed for web and mobile - including apps for Google Android devices (despite the fact that AT&T currently has no device with Android) and iPhone - arguably one of AT&T's best sellers.
Posted by Nathania Johnson on June 18, 2009 10:53 AM
