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June 4, 2009
152 Million U.S. Internet Users Watched 16.8 Billion Online Videos in April
comScore has just released April 2009 data from the comScore Video Metrix service, which shows that nearly 152 million U.S. Internet users watched 16.8 billion online videos during the month, representing an increase of 16 percent over March. This means 78.6 percent of the total U.S. Internet audience viewed online video in April, and the average online video viewer watched 385 minutes of video, or 6.4 hours.
According to a press release, "A significant increase in video viewing at YouTube during April contributed to the month's sizeable gains."
107.1 million viewers watched 6.8 billion videos on YouTube.com -- which is 63.5 videos per viewer. By comparison, 49 million viewers watched 387 million videos on MySpace.com -- which is 7.9 videos per viewer. About 45.4 million viewers watched 355.2 million videos on Yahoo! Sites -- which is 7.8 videos per viewer. And 40.1 million viewers watched almost 397 million videos on Hulu -- which is an average of 9.9 videos per viewer.
In other words, YouTube not only has an audience that is more than twice as large, this audience also watches six to eight times more videos per month.
At SES London 2009, I interviewed Li Evans about online video. She was with KeyRelevance back then, but is now the Director of Social Media at Serengeti Communications. Li talked about how putting your brand out via YouTube is becoming a new marketing channel for companies.
Li will also be one of the panelists at SES Toronto next week in the session "Optimizing for Video Search: Virgin Territory?" The other panelists will be Gregory Markel, Founder/President, Infuse Creative, LLC, and Amanda Watlington, Owner, Searching for Profit.
Liana Evans, KeyRelevance, on video branding strategy at SES London
The moderator of the "Optimizing for Video Search: Virgin Territory?" session will be Mona Elesseily, Director of Marketing Strategy, Page Zero Media. If you go to SES Toronto, remember to compliment Mona for having, "Nice shoes." I forgot at one conference and paid dearly for my oversight.
Mona Elesseily of Page Zero Media and Greg Jarboe of SEO-PR compare their "nice shoes" at SES New York.
Posted by Greg Jarboe on June 4, 2009 5:01 PM
Comments
The increase in Video watch is as a result of a culture of people who just want to sit and watch TV. Online Videos are becoming more viral especially in countries where they have access to high internet bandwidth while countries with dial ups and low internet infrastructure are more stuck to content.
People Search June 5, 2009 2:44 AM
Other comScore data has found: More than 1.6 billion videos were viewed in Canada by 18 million viewers on YouTube.com in February, representing nearly 90 videos per viewer; Nearly 88 percent of the total Canadian Web population viewed online video in February, the highest penetration of the five countries currently reported by comScore Video Metrix (France 82 percent, Germany 82 percent, U.K. 81 percent, U.S. 76 percent); The average online video viewer in Canada watched 605 minutes of video in the month, the largest amount of time of the five countries reported by comScore Video Metrix (U.K. 540 minutes, Germany 466 minutes, France 390 minutes, U.S. 312 minutes). So, yes, online video isn't limited to the U.S.
Greg Jarboe June 5, 2009 6:55 AM
Watching online videos is generally easier and more accessible. I tend to watch online videos as there is more choice and now that youtube will be doing full length videos, the users will keep increasing.
Oliver June 5, 2009 9:11 AM
Watching videos is just easier and more engaging and generally more fun than reading. Did not know Youtube was allowing full length vids now but thats great!
I am currently making videos for my latest niche review site called PPC Bully 2 Review and would love to add some videos that are longer than 10 minutes.
Anyways interesting stuff. Thanks Greg!
Michael June 7, 2009 8:12 PM
