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May 28, 2009
Home Buyers More Likely to Search Online than Newspapers for Open House Listings
Trulia is releasing home buying search data from a Harris Interactive-commissioned survey. When looking for open house information, home buyers search:
- 62% online
- 53% info from real estate agents
- 36% neighborhood signs
- 31% newspapers and local flyers
"The real estate section of the weekend newspaper is no longer the go-to resource for open houses," said Sami Inkinen, co-founder and COO of Trulia. "Home buyers are increasingly going online to not only search for the most up to date listings but also to obtain rich information about the neighborhood, schools, and local shops. Both the Trulia.com site and our iPhone application allow home buyers to search for open houses in neighborhoods that interest them, plus they can sign up for email alerts on our website letting them know when new open houses are listed. The print newspaper can't offer that type of experience."
91% of home buyers plan to attend an open house during the purchasing process.
What do you think of this data? Let us know by leaving a comment.
Posted by Nathania Johnson on May 28, 2009 11:37 PM
Comments
That's true, because it more convenient and advanced featured you can do more stuff than just reading it out.
Velocity Patching June 1, 2009 5:01 PM
Wow,This blows me away. Never thought 90% of buyers would be visiting an open house.
Steve June 2, 2009 2:04 AM
It's all going online, I can't wait to see what the next 10 years holds in the way of innovation re the real estate market.
Printer Ink June 21, 2009 1:19 AM
The Wickland Group of Ann Arbor Michigan has launched a new website because of the results of this poll. We have found that local Real Estate Agents now need to compete with companies that do little more than promote the data base of mls listings but tend to rank quite high on search engines. The customer service of course always remains on the local level, but with a national chain undermining the home buyer's awareness that they should be using a Buyer's Agent locally to protect them in the process of buying a home.
Steve Wickland September 15, 2009 6:40 PM
I like what Domain in Australia have been doing with regards to their property tours. What do people think of Google getting involved in this market?
Link Building September 23, 2009 3:45 AM
