Subscribe to SearchDay, our free daily e-mail summarizing the day's Search Marketing News.

« Android, iPhone Web Requests Higher Than Their Market Share | Main | Time Warner Board Approves Plans to Spinoff AOL »

May 27, 2009

Yahoo! Testing Localization on Global Homepages

Yahoo! has been testing a new homepage for a long time now. The latest test involves localization features for global homepages. For example, if you live in the UK, you can get local transportation information via a widget on the left sidebar. The India homepage will feature a cricket app.

Of course, the US homepage is getting apps, access to email accounts (including non-Yahoo! ones) and social networking. You'll be able to check network updates from a variety of sources directly from the homepage.

I've been able to check out the new homepage when signed in and using Firefox as my browser. It definitely has a sleeker design and the widgets are cool if you can make a new habit of using them. Usually, I just get distracted by a front page story or two before I go on to my normal browsing.

Have you seen the new homepage? What do you think? Share your impressions in the comments below.

Posted by Nathania Johnson on May 27, 2009 1:22 PM

  • Stumble It
  • Add to del.icio.us
  • Tweet it on Twitter


Comments

I call it lipstick on a pig. There, I said it. I've seen but haven't used the new look. While it's going to probably turn a few heads for a little while, ultimately people are going to go back to all the other sites that REALLY do search, social media, and what-not. Sorry, Yahoo!

jlbraaten  May 28, 2009 1:06 AM

I live in ireland and I generally don't like the localised page for MSN. There's more information on msn.com. If the search engines are going to creates localised pages, then they should get someone who can update it with good local content.

Sinead O Donovan  May 28, 2009 7:24 AM

Hmmm, jlbraaten, you think 30 Million users a day in the US alone is a "pig"? Try telling them that. Who do you work for (assuming you even have a job) and what's your educational level? I feel sorry for you.

maschicago  May 28, 2009 3:25 PM

Post a comment




Remember Me?

(you may use HTML tags for style)