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May 26, 2009
Ask.com Will Not Renew Contract with LookSmart
Ask.com is not renewing its contract with LookSmart. This appears to be a major hit for LookSmart as Ask Sponsored Listings revenue generated 89% of LookSmart's Company Publisher Solutions revenue in Q1 2009 alone.
The partnership between the two companies began in May 2005. The current contract expires on December 31, 2009.
When contacted, Ask.com said that their Sponsored Listings division is working on the next generation of their platform. No further details are available at this time.
An email to LookSmart's financial PR firm was not returned.
Posted by Nathania Johnson on May 26, 2009 12:37 PM
Comments
matt May 26, 2009 1:29 PM
I wonder if Ask will be one of the new partners of Microsoft's search engine rebranding/ relaunch efforts.
Zambia May 26, 2009 10:56 PM
Looks like they'll have to branch out on their own. I remember when Ask.com was a small search engine. They'll just have to find a way to stand out of the crowd like Ask did on their own. Perhaps LookSmart should pursue a partnership with Microsoft's new search venture.
Kristian May 30, 2009 8:51 AM
Did LookSmart going to loose the deal with Ask by dec 2009?
Any updates plzz!!
cruise October 22, 2009 2:14 PM
Looksmart.. it happened again! Now that they've sold all their consumer web properties, where are they going to put their ads?