« Twelve Twitter Tools, Tips, Tricks, Techniques and Twoubles | Main | Yahoo! Expands Smart Ads Program with Tech Partnerships »
May 22, 2009
adCenter Makes Website Exclusion and Site Performance Reports Available for Content Ads
Earlier this week, Microsoft's adCenter launched a contextual ad network, Content Ads. Two new adCenter features allow advertisers greater control in ad placement.
Website exclusion does exactly what the name implies. If you don't want your ad to appear on a specific website, this feature prevents it from doing so. Do this by clicking "edit" in the ad group settings when modifying a campaign.
Site performance reports enable advertisers to view how their Content Ads are performing on a given website. You can run the report by clicking on the reports tab and clicking on "Site performance" under basic settings. From there, you can select account, view, and date range. Reports can be downloaded, if you so desire.
Obviously, these two features work hand-in-hand. Use the site performance report to see which sites perform best for your ad campaign, and then add the poorly performing ones to the Website Exclusion list.
The features are only available in the browser version currently - and also only available in the U.S. The desktop version of adCenter will get these features in a future release.
Posted by Nathania Johnson on May 22, 2009 12:51 PM
Comments
pascualrandy May 23, 2009 10:27 AM
this is another good feature. affiliates will have now total control of all our ads :)
great one