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May 12, 2009
First Newspapers, Then TV Now Google Drops Radio Advertising
Google may be the king of search advertising but it seems every other form of advertising has been a failure, as they plan to stop their radio advertising venture May 31, the Wall Street Journal reported.
First newspaper advertising was discontinued, then TV was stopped and finally radio had the plug pulled.
""Google is going to conquer radio," boasted the exuberant Chad" Steelberg of dMarc in 2006, the WSJ reported. Now three years later the effort has failed. Google just does not seem to be able to conquer the offline ad market like it has search.
Interestingly, Yahoo ranked number one for online display advertising with 13.2% compared to Google's 1.3% - though its does not sell display ads per se.
Posted by Frank Watson on May 12, 2009 6:16 PM
Comments
Interesting!
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Edward Dizzys May 14, 2009 10:00 AM
Interesting!
In the past, offline media was one of the major mediums to promote one’s business and brand awareness. However, with the increasing popularity of the online media and its positive results, more people are turning to online marketing techniques to build a strong business presence across the globe. There are several online marketing strategies we can use for our Internet marketing solutions, but SEO (search engine optimization) today has taken a stance much ahead of any other technique.
SEO brings with it tremendous scope for business improvement with improved keyword positioning, improved ranking and overall increase in the ROI and cuts down on the PPC cost extensively in the long run. This is a proven marketing solution if done the right way using the right techniques based on your website requirements.
I thought this information would be helpful for those who wish to promote their website and get great results.
Edward Izzys June 4, 2009 11:43 AM
