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May 7, 2009
Yahoo! Favicon Test Offers Opportunity for Increased Branding in Search Ads
Yahoo! is testing placing Favicons (that little graphic next to the URL or in the tab of your browser) next to search ads. This is an idea I LOVE because it creates a great branding opportunity without having huge intrusive display ads.
Additionally, while the "big three" search engines remain largely text-based, there are many visual based searchers out there. These little graphics can easily attract such searchers, and hopefullyl adding great value to the advertiser and customer alike.
What do you think of this test? Is this something that you would be interested in having as an option for your paid search ads? Let us know in the comments below.
Related Reading:
Yahoo! Makes Web Analytics Tool Available to Search, Display Advertisers
Yahoo! Tops March 2009 Mobile Benchmark Study by Gomez and dotMobi
Former Adobe Exec Heads to Yahoo!
Posted by Nathania Johnson on May 7, 2009 1:55 PM
Comments
This may seem like a great idea in the short term for advertisers interested in branding... The problem this poses is the potential negative perception of text ads. It may just highlight the fact that these are ads which may result in searchers to gloss over the ads.
Something to considerr. This may show positi e results in the short term but end up lowering the percieved quality of text ads.
Now RAIS is a great test I hope to see Google and Microsoft pick up. That's quality branding.
Matt May 8, 2009 9:13 AM
Sorry about the typos in the previous comment... phone post. It also appears that the favicon is only appearing for branded keywords. If you search for "cheap airfare" the Expedia.com text ad will not have a favicon.
My primary concern was if this became a standard for all text ads.
Matt May 8, 2009 12:02 PM
