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May 6, 2009
Webtrends Proposes Digital Marketing Measurement Standards
Webtrends is offering up The Digital Marketing Maturity Model (DM3) as a model for standards in digital media measurement. Webtrends says the model will help organizations:
- Measure the maturity of digital marketing programs in six core areas (measurement strategy, analytics resources and domain expertise, data integration and visualization, data analysis and insight, adoption and governance, ongoing optimization).
- Assess measurement programs across all digital channels, including web sites, search engine marketing, online advertising, social media and other digital marketing channels.
- Pinpoint the skills, staffing and other investments needed to advance within the model's four levels of maturity.
"For online marketing to continue to grow and mature, there needs to be standardized, structured approaches for organizations to ensure they are getting the most bang for their digital marketing buck," said Jascha Kaykas-Wolff, Webtrends vice president of marketing. "We hope this model leads to consensus about how to build and maintain mature measurement programs across all types of digital marketing investments."
Related Reading:
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Posted by Nathania Johnson on May 6, 2009 3:29 PM
Comments
Thank you for the mention of DM3.
Our goal is to drive forward some consensus on the vernacular and methodology of the model. Feedback is critical. We are looking for feedback on everything from the assessment of skills to the use of radar charts. Check out the whitepaper, fill out the survey, send us feedback.
Thanks again for the mention.
Jascha Kaykas-Wolff
vp marketing Webtrends
@kaykas
jascha kaykas-wolff May 7, 2009 11:26 AM
