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April 30, 2009

Yahoo! Tops March 2009 Mobile Benchmark Study by Gomez and dotMobi

Gomez and dotMobi have collaborated on mobile benchmarks, and for the mobile search category, Yahoo! snagged first place overall in March 2009.

There were five categories used to measure. Yahoo! tied for first place in two of them: discoverability and readability. Here's the five categories and how they're measured:

  • Discoverability -- how readily a consumer can find the mobile Web site using different URLs.
  • Readiness -- how well the mobile Web site renders on popular mobile devices.
  • Availability -- the percentage of successful transactions or the availability of a Web page.
  • Response time -- how long each page takes to download and the duration of an entire transaction.
  • Consistency -- how well the mobile Web site performs on different mobile carriers, in different geographies and time frames.

Here are the results:

gomezdotmobisearchMarch2009.jpg

Related Reading:
Microsoft to Bring Tellme to Windows Mobile Phones
Yahoo! Launches New Mobile Site and iPhone App
MySpace Mobile Application to Support Microsoft Windows Mobile and Silverlight

Posted by Nathania Johnson on April 30, 2009 4:00 PM

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Comments

I think these numbers reflect the large number of people who have started to scurry to register names as well as the bogus people who are setting up and have one or no posts

Aussiewebmaster  April 30, 2009 8:18 PM

I knew from its first release that dot mobi it's going to gain popularity and will be very successful, and I guess I was right. It really revolutionised internet for mobiles!

mobi2  June 14, 2009 2:44 PM

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