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April 22, 2009
SES Brings SEM, PPC and SEO Training Workshops to Atlanta
On May 5, 2009, Search Engine Strategies (SES) will hold four search engine marketing (SEM) training workshops at the Omni Hotel CNN Center in Atlanta, GA. The hands-on workshops cover a range of topics, including search engine optimization (SEO) and pay per click (PPC) advertising.
Have you ever wondered why the search engine marketing industry uses the three-letter acronym (TLA) so frequently? Were we trying to squeeze too much information into the 25-character limit for a Google AdWords headline or secretly preparing for Twitter's more generous 140-character limit?
Anyway, attendees can choose one workshop or participate in one workshop in the morning and another in the afternoon. The fee for two workshops is $1,345, and the fee for one workshop is $745. For complete workshop details and registration information, visit SEM Training Atlanta.
There are two morning workshops, which are being held from 8 a.m. to 12 p.m.
Using the conditions outlined by the popular search engines, Search Engine Optimization (SEO) Workshop demonstrates how to build a user-friendly, search-friendly and persuasive website that converts visitors into buyers. The instructor is Shari Thurow, founder and SEO director of Omni Marketing Interactive. Thurow is a pioneer in the area of search-engine friendly website design and has a 100% success rate for achieving top search engine rankings for her clients.
Link Building Tactics, Tools & Techniques demonstrates how to better understand and manage link building campaigns by providing information about proven, practical and creative link marketing campaigns. The instructor is Debra Mastaler, president of Alliance-Link. Mastaler is a speaker at industry events and a guest columnist for industry publications, who offers a common sense approach to link building by combining traditional sales and promotional strategies with effective online search engine marketing tactics.
Everyone can always use link building tips and Mastaler recently spoke to WebProNews Reporter Abby Prince at Small Business Marketing Unleashed in Texas. Mastaler explained that one should begin their link building campaign by establishing their credibility. She also discussed tools that she recommends using.
Small Business Marketing Unleashed: Debra MastalerThere are two afternoon workshops, which are being held from 1 p.m. to 5 p.m.
Advanced Keyword Research explores the tools available for identifying, researching and zeroing in on the right keywords for an SEO or PPC campaign via theory and real world examples. The instructor is Ron Jones, an Internet marketing consultant, trainer and owner of Symetri Internet Marketing. Jones provides strategic consulting and Internet marketing solutions to a variety of companies.
Jones was interviewed recently by John Mulligan of SEO-PR about the case study Jones presented at SES San Jose and how to improve your quality score.
Symetri case study on improving quality score
Finally, How to Effectively Use Social Media for Search Marketing Campaigns reviews the entire realm of social media environments and how to use them effectively as part of a holistic marketing campaign. The instructor is Liana "Li" Evans, the director of Internet marketing at Key Relevance. Evans is well-versed in all avenues of search marketing, with a particular focus on natural search optimization, vertical search, social media and word-of-mouth marketing.
I interviewed Evans about her social media panel at SES Toronto 2008. In her session, she talked about winning social media strategies from companies such as Dell, Houlihan's, and Loblaw's. Loblaw's, for example, actively participated in social media conversations not only by creating a YouTube channel to promote its product, but by taking to heart user feedback gathered from that channel and changing their product to reflect the needs expressed by their consumers.
Li Evans on Social Media Success and BBQ Sauce
For complete SES training workshop details and registration information, visit http://www.searchenginestrategies.com/training/atlanta/
Posted by Greg Jarboe on April 22, 2009 7:02 AM
Comments
Its sounds good, the information is very productive and informative. Marketing firms are now offering few of the services like creative design, consumer data, printing, fulfillment, analytics and website solutions. Good to see these kinds of services.
siva123 April 22, 2009 10:41 AM
Actually, there are a number of Atlanta-based firms that offer SEM, SEO and PPC services. One of them is Prominent Placement. I've been on panels with Stacy Williams, the President of Prominent Placement, so I know the case studies she's presented and the results her firm has generated. But the SES training workshops are for those who want to learn how to do it themselves.
Greg Jarboe April 22, 2009 11:15 AM
Good to know there are workshops that provide these types of training.
Gordon April 22, 2009 6:33 PM
I know all of the instructors and they are outstanding in their fields. There a pun in there somewhere, but I'll let you figure it out.
Greg Jarboe April 23, 2009 7:33 AM
Informative article. I have been looking for building linking tactics that work.
Jason April 23, 2009 9:45 PM
And Debra Mastaler is an expert at building links. Check out her blog, The Link Spiel.
Greg Jarboe April 24, 2009 9:05 AM
I came across a website the other day which has a traffic ROI calculator as well as a whole lot of worksheets checklists etc to help you with your SEO plan.
SEO Companies April 28, 2009 8:48 AM
Some really good info here..very helpful.and the links and tactics are helpful also ..
hannah williams April 30, 2009 11:15 PM
You're welcome.
Greg Jarboe May 1, 2009 10:12 AM
The workshop seems like a good approach, and it also seems more down to earth than most internet marketing "gurus" try to teach. How did it turn out?
Leo
Leo Saraceni July 30, 2009 9:49 AM
I don't know, but I'll ask the instructors in about 10 days when I see them at SES San Jose.
Greg Jarboe July 30, 2009 10:23 AM
Glad to see proper structures workshop on this topic, would love to attend. Ill start saving for my plain ticket!
SEO Specialist Blog November 14, 2009 9:50 AM
