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April 21, 2009
ABCSearch Acquires and Rebrands as Advertise.com
Privately-held paid search company ABCSearch, Internext Media Corp. company, has acquired Advertise.com. They will rebrand under the Advertise.com name, which will serve a larger online advertising solution including PPC, contextual advertising, and display ads.
This is, of course, not to be confused with AOL-owned Advertising.com (which has been rebranded as Platform-A).
"I believe that online advertising needs a new approach," said Daniel Yomtobian, founder and CEO of Advertise.com. According to Yomtobian, advertisers and publishers have so many choices--some work, while others definitely do not. "The current model does not provide advertisers enough ROI. We launched Advertise.com to provide advertisers and publishers a new value proposition--effective, affordable, and easy-to-use advertising campaigns all under one roof. We are committed to our motto: 'online marketing made easy'."
Related Reading:
PPC Search Engine ABCSearch Partners with AdWatcher on Optimization
ABCSearch Acquires Social Search Portal, AfterVote.com
Posted by Nathania Johnson on April 21, 2009 4:14 PM
