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April 1, 2009
Google AdWords Brings Rich Media and Video Templates to Display Ad Builder
Last October, Google launched a display advertising builder in AdWords to help online advertisers create banner ads. Since then, the tool has received a few updates as well as the addition of various templates from time to time. For example, last week a coupon template was released.
This week, rich media and video templates are being added to the mix. Advertisers will be able to track interactions such as mouseover rates and use multiple destination URLs with these new templates.
Here's a video introducing the new templates:
Posted by Nathania Johnson on April 1, 2009 6:39 AM
Comments
Oliver April 1, 2009 8:52 AM
The features look really good and easy to use and this looks like a good idea to attract more consumers to advertiser's sites. With the use of video and rich media, advertisers will be able to show much more of the products they are offering and keep consumers interested in the adverts.