« iPhone Advances Mobile Search in the UK | Main | Big Stories from Day 3 of SES New York 2009 »
March 27, 2009
Google AdWords Expands Beta Interface
Google has expanded the availability of the new AdWords interface to additional U.S. advertisers plus more countries and languages (Spanish, Japanese, French, and Brazilian Portuguese). The beta originally opened to more limited availability last November.
Here's what to expect, per the Inside AdWords blog:
- Performance graphs: Spot trends over time with custom graphs on every campaign management page.
- Insight across ad groups: Focus on the high-impact areas of your account with new roll-up tabs on every page. You can see and edit keywords, placements or ads from all ad groups on a single tab.
- In-line editing: Want to change a keyword or bid? Click on it and make changes in-line instead of loading a separate page.
- Easier content network management: Improve content network performance through a new Networks tab. Look at statistics for the placements where your ads have appeared, and then take action by setting unique bids or excluding placements directly from the report.
If you'd like to sign up for the beta, click here.
Have you tried the new interface? Share your experience in the comments.
Posted by Nathania Johnson on March 27, 2009 10:00 AM
Comments
dave March 27, 2009 10:53 AM
I am planning to take the Google AdWord Professional exam within the next couple of weeks - there will be some questions that will cover the interface. I'm assuming whilst the current inteface is still beta, the questions will be focused on the old interface. Google haven't changed any of the resources in their Learning Centre yet, but it's just a bit of a pain to be learning about the old style when I'll be using the new one...
In an ideal world they'd just take all those questions out for now, but I doubt this will happen!
Ria April 17, 2009 11:31 AM
After using it for a few, here are a few things i've noticed.
Bad
-Destination URL not Clickable.
-Cannot use custom settings (**) when adding keywords
-Cannot filter list of keywords by a string, only metrics.
Good
-SQReport at keyword level
-Placement/Exclusion report in Ad Group
-Easier Negative keywords (ad group, campaign) management
-Campaign Listng
-Easy to add new keywords / negative keywords from SQ Report