« Yahoo! Names Elisa Steele Chief Marketing Officer | Main | Ten Top Stories from Day 1 of SES New York »
March 24, 2009
Google Launches Two Updates to Results Pages
Google has announced two updates to results pages which they hope will enhance the users experience by better understanding user intent. First up, a new technology has been deployed to understand the associations of a given search phrase. Google offered up the example of "principles of physics." With the new technology, Google now understands that "angular momentum," "special relativity," "big bang" and "quantum mechanic" are terms associated with the original term.
The next update is related to long search queries. These results will now return more lines of description (the words under the title) when necessary. The idea is that with more words, more lines may be necessary to help users find precisely what they're looking for.
What do you think of these updates? Will they improve the search experience on Google? Let us know your thoughts in the comments.
Related Reading:
Google News Gets Ads in Search Results
Google Search Results Now (Visually) Optimized for the iPhone and G1
Posted by Nathania Johnson on March 24, 2009 11:45 AM
Comments
Gary Reichel March 24, 2009 12:53 PM
This will definitely help user xp. The additional lines of text will help me out while I SEO too- I wasn't expecting to gain more real estate of the SERP.
Masonic Chat March 24, 2009 2:08 PM
I had a feeling they’d be rolling out something like this.
I read the other week that a guy has developed a “question answering machine” that he thinks is smarter than google. And i thought about it, google doesn’t actually understand what i’m asking it does it?
At least this is a step in the right direction....
I personally think this is a good step for seo
Seo Freelancer Phillip March 24, 2009 7:37 PM
These changes definitely are going to be useful while performing location specific searches. For SEOs especially, it provides more flexibility and an opportunity to play around with keyword combinations. Interesting undertaking by Google.- Edward J
Cosmos Creatives March 26, 2009 6:48 AM
This is a really good idea and will definitely help for SEO. This is something that they should have done a long time ago, but it's good they are implementing it all now.
Oliver March 26, 2009 8:55 AM
I like the fact that Google works very hard to improve search. They understand that the user experience is the most important.