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March 17, 2009
Yahoo Adds Targeting to Search and Content Ads
Yahoo has added some new features to its Sponsored Search and Content Match ads, including demographic targeting, ZIP-level geotargeting, and dayparting/ad scheduling.
As Carrie Hill wrote in her Small Business Marketing column today, demographic targeting is already available from Google and Microsoft, but it is a welcome addition to Yahoo's search ad platform and content network. Audiences can be targeted by age and gender, with a separate bid set for those desired groups.
Dayparting allows advertisers to schedule ads to appear by time of day or day of week. ZIP code-level geotargeting, which has been in beta since October, allows advertisers to select a ZIP code to target, or use Yahoo's dynamic mapping feature to select individual ZIP codes and ZIP codes surrounding them.
Posted by Kevin Newcomb on March 17, 2009 11:28 AM
Comments
Yahoo is trying to become the biggest when it comes to Search Engines, and sadly it will not pass Google. Such a sad day!
Eva March 17, 2009 11:49 AM
eZanga is a search engine that specializes in pay-per-click advertising. They also target search results to the zip code and have geo-targeting features. The prices is 40-60% less than the 1st tier search engines and they track and record your return on investment (ROI).
Annalise March 17, 2009 12:47 PM
I really like the eZanga frog :)
Bohemian Marketing March 19, 2009 1:40 PM
