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March 13, 2009
Hitwise Report Details Downstream Visits from Twitter
After people are on Twitter.com, where do they browse? Hitwise has released a report with data that answers that question and more.
Interestingly enough, people go to Google and Facebook from Twitter. Here's the data from February 2009:
Here's a look at the categories of post-Twitter visits:
And here's how Twitter compares to other categories and their downstreams:
What this data doesn't show are clicks from Twitter desktop and mobile clients. As a result, this is only a snapshot of the Twitter downstream.
Related Reading:
Guy Kawasaki says Twitter is Marketing Weapon in SES Webcast
Twitter Marketing Successes
Twitter's Big Search Plans: A Google Killer?
Despite Debate, Brands Find Value on Twitter
Yahoo Competes with Facebook; Facebook Competes with Twitter
Posted by Nathania Johnson on March 13, 2009 9:56 AM
Comments
Some interesting figures. My observations:
1. The majority of Tweeps are primarily in escapism mode and seeking distraction (social networking and entertainment-seeking)and to a lesser extent, using it as a source of news.
2. Twitter is one of the best traffic sources for traffic to personal or blog sites, reflecting the value of opinion in the Twitterverse.
3. Search and Email remain the primary sources of visits to shopping sites.
Kunal Kripalani July 14, 2009 1:27 PM
